Asus finally brining product lines and inventory under control

I have noticed for a while that the large retails here in Australia are no longer stocking new makes and models of netbooks. My theory is that they are simply being released too fast for the retailers to clear inventory as well as giving the retailers too much uncertainty about products with a better netbook being released every month.

A Taipei Times article reaffirms my beliefs and goes even further in explaining the problems as Asus. From over investment in LCD monitors, too great a focus on the American market, as well as all the excess inventory left from their shift from 8.9 inch to 10 inch models. While it is easy to fault Asus for many of these decisions a lot of them do appear to be sound in a growing economy.

Being a pioneer in the industry takes a lot of money. Asus presents a pioneer in low price computing that does have a liberating effect. Their position presents a lot of profitability challenges that premium brands such as Apple have less of an issue with. It will be interesting to observe how Asus strategically resolves these issues.